Bellevue, WA 10/30/2006: Lightspeed Completes Stereo 3D Film and Exhibits for Continental Teves.
CONTACT:
Jeff Rische
Lightspeed Design Group
jeff.rische@LightspeedDesign.com
(425) 637-2818
www.LightspeedDesign.com
After successfully completing a ride-film for corporate client Continental Teves in 2003, Lightspeed was asked to provide a new 3D film for 2006 and also expand our creative responsibilities to include exhibit design for their mobile marketing project. Lightspeed mapped out a complete guest experience from entrance to exit that integrated advanced digital video technologies into clever, interactive exhibit pieces.
The mobile attraction consists of a themed entry, pre-show gallery, 3D motion theater, interactive displays, and a reality theater. Lightspeed designed all the exhibits and produced the video and stereo 3D. H.B Stubbs of Detroit provided the exhibit fabrication.
“We were pleased that Continental chose to expand our responsibilities by having us also design all the exhibits,” said Lightspeed President, Chris Ward. “Lightspeed crafted a complete visitor experience from front to back. Continental was very happy with the final product.”
“One of the most exciting parts of this project was the shoot at the Las Vegas Motor Speedway,” said Chris Ward. “We wanted first-person responses to Continental’s new safety technologies, so we rented the Speedway and let regular people put these cars through their paces on a NASCAR track. What a thrill for everyone.” The Speedway film shoot lasted 3 days, had a crew of 30, and used a Panasonic VariCam for capturing driver POV and also external shots from a crane. Lightspeed built a custom 3D video rig for capturing single-camera stereo footage.
“Creating the pepper’s ghost effect for one of the exhibits was a fun challenge,” said Bob Mueller, Lightspeed’s art director. “We were shooting a live person in such a way as to make him look only 6 inches tall. We also had to make it appear as though he was interacting with real props in the final display, so every inch of the set had to be carefully designed in pre-viz.”
Lightspeed again hired Karen Stanton, veteran film director, and Gary Payne, DP. “The Reality Theater had real people describing their own accidents or near misses. They then took test drives in cars outfitted with the new Continental safety technologies to try and recreate their mishaps. This made for some compelling content that will definitely connect with viewers,” said Karen.
To see the Continental Trailer travel schedule please go to www.safelythere.com
For photographs, visit: www.LightspeedDesign.com
Lightspeed Design Group, headquartered in Bellevue, Washington, is a highly skilled visual communications company providing creative design services for corporate events, museums and attractions. Lightspeed's clients include: Mercedes, GM, U.S. Army, Continental Teves, Procter & Gamble, Nintendo of America, Imax Corporation, and Disney Imagineering.
Please contact Lightspeed Design Group, 1611 116th Ave NE, Suite 112 Bellevue, WA 98004
