Bellevue, WA: Lightspeed Design Group again works with the Nintendo of America, this time at the game industry's largest trade show: E3. With over 62,000 in attendance, E3 is the pinnacle of interactive game and electronics trade shows. Nintendo has always had a strong presence and this year was certainly no exception.
Lightspeed was enlisted to provide key product animations highlighting recent technological advances in Nintendo's most important new products in years: GameCube and GameBoy Advance. Working closely with marketing executives at Nintendo of America (Redmond, WA), Lightspeed created 2 ½ minutes of custom computer graphic animations along with various vector laser effects which were featured on the front marquee and on the main 20'x 60' screen. Lightspeed's computer graphics work was also used for off-site sales presentations.
"I wanted to thank you for the fantastic job that Lightspeed did at E3. The computer graphics and laser overlay highlighted our products and got our message to the show attendees in a wonderful and entertaining way. With your help, it was Nintendo's best trade show ever."
- Don James, VP Nintendo of America
Client: Nintendo
Producer: Don James, NOA, Seattle
Video Editor: Theo Diamantis
Computer Graphics and Laser Designer: Lightspeed Design, Seattle
Laser Projection: Laser Fantasy International, Seattle
Video Producer: Ralph Miller, San Francisco
Projectionist: Tim Gold, CT San Francisco
Programmer: Jolyon Beliz, CT San Francisco
Project Manager: Bruno Farre, CT San Francisco
