Tuesday, July 27, 2010

LIGHTSPEED FILMS JACK DANIEL'S DISTILLERY IN DEPTHQ® STEREOSCOPIC

Lightspeed Design, Inc. was tapped by Gali-3D (Producer) to film the Jack Daniel's distillery in stereoscopic HD-3D for a European event marketing campaign designed by the international ad agency Arnold Worldwide in cooperation with Arnold Prague public relations company.

Lightspeed filmed the distillery, located in Lynchburg, TN., in DepthQ® Stereoscopic over four days in April 2010 capturing the step by step, time-honored traditional process of creating Jack Daniel's Tennessee Whiskey. The raw footage was delivered to Gali-3D for post production and editing. The final event marketing piece will be shown at music festivals across Europe in a small, portable 3D theatre using the DepthQ® Polarization Modulator and passive polarized 3D glasses.



For more images visit us at Flickr.



Lightspeed's Senior Technology Manager Dan Lawrence and VP of Technology Kirk Melby prepare the DepthQ® Stereoscopic Rig for a 3D shoot at Jack Daniel's Distillery in Lynchburg, Tennessee.



The Lightspeed crew captures Master Distiller Jeff Arnett in 3D as he evaluates the alcohol content of whiskey flowing from an active copper still by evaporating it between his hands - an authentic, time-honored technique passed on from the Master Distiller before him.



Kirk Melby adjusts the DepthQ® Stereoscopic Rig before a long dolly shot along the clear, iron-free water flowing from Jack's limestone cave stream - the ultimate source of every drop of Jack Daniel Whiskey ever bottled.



DepthQ® captures Master Taster Jeff Norman using an old manual hand drill to sample the contents of a candidate barrel of Single-Barrel whiskey on the seventh floor of this all-wooden warehouse. Less than half of 1 percent of all Jack Daniel's whiskey earns the distinction of being labeled "Single Barrel Whiskey".

Thursday, June 24, 2010

"RENTAL AND STAGING" MAGAZINE FEATURES LIGHTSPEED'S 3D FILM FOR MERCEDES NY AUTO SHOW EXHIBIT



Click the link below to see the featured article in the June '10 issue of Rental and Staging magazine titled "Dimensional Communications and Lightspeed Design Deliver 3D Film for Mercedes-Benz’ NY Auto Show Exhibit".

http://rentalandstaging.com/article/45176.aspx


Thursday, June 10, 2010

DEPTHQ® POLARIZATION MODULATOR PROVIDES EXCELLENT 3D FOR 30,000 GUESTS PER DAY AT SHANGHAI EXPO

The DepthQ® Polarization Modulator was chosen as part of the stereoscopic 3D system in the Italian Pavilion at the Shanghai Expo. According to Bruno Arina of CADLAND s.r.l., system integrators for the attraction, "The system we installed at the Italian Pavilion of the Expo is working perfectly. Both brightness and quality are very high. We have an average of 30,000 people per day!"











Italian Pavilion at the Shanghai Expo

Monday, June 07, 2010

CHRIS WARD, PRES. OF LIGHTSPEED DESIGN, INC., TO TEACH SEMINAR ON SINGLE LENS 3D PROJECTION AT INFOCOMM 2010



Chris Ward, President of Lightspeed Design, Inc. / DepthQ® Stereoscopic, is slated to teach two seminars titled SINGLE LENS 3D PROJECTION-Essential Knowledge for Every Buyer at InfoComm10 in Las Vegas, Nevada on Wed., June 9th at 12:30 PM and on Fri., June 11th at 10:30 AM. Click the links above for more information or click here to register.

Click "Read more" for a description of the seminar.

SINGLE LENS 3D PROJECTION -
Essential Knowledge for Every Buyer

In the new world of single lens HD 3D projection, what do you need to know to buy the right system? This seminar will teach you how to identify the right components for your needs, assemble the system, optimize it and evaluate the 3D image. You will learn about the advantages of single lens 3D projection, classes of equipment, 3D eyewear options, IR active shutter, IR DLP-Link, polarization modulation, resolution selection, connectivity, screen choices, 3D ghosting, system requirements and operating costs. Learn what to look for, how to understand 3D artifacts or quality issues and how to determine where in the value chain quality is being compromised.

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Friday, May 28, 2010

LIGHTSPEED TO FEATURE DEPTHQ® POLARIZATION MODULATOR AT DIMENSION 3 AND INFOCOMM


BELLEVUE, WA – May 28, 2010: Lightspeed Design, Inc. will be featuring the new DepthQ® Polarization Modulator for single lens HD 3D projection solutions at the Dimension 3 Expo (Booth C15) in Paris June 1-3 and at InfoComm 2010 (Booth N3144) in Las Vegas, June 9-11.

The new DepthQ® Polarization Modulator electronically switches the polarization orientation of light passing through it. In combination with a polarization-preserving screen and a single-lens stereoscopic 3D projector, the modulator enables high-brightness, low-ghost viewing using lightweight & comfortable passive 3D eyewear.

The new modulator can be pre-configured for either circular or linear polarization and is available in two sizes: Small, for projectors with apertures less than 2.75 inches (69.85mm), and Large, for projectors with apertures less than 7.12 inches (180.85mm).

Chris Ward, President of Lightspeed said “Until now, single lens 3D solutions with passive eyewear have been cost prohibitive for all but major Digital Cinemas and the biggest theme park attractions. The DepthQ® Polarization Modulator, packaged with any 3D Video Projector up to 30,000 ANSI Lumens, allows Lightspeed to provide high quality, professional, flexibly priced, single lens HD 3D for large or small theatrical eCinema installations, 4D attractions, dark rides, museums, simulators, scientific & industrial visualization and academic institutions.”

Advantages of the DepthQ® Polarization Modulator include:

Viewer Comfort
  • Passive glasses are very lightweight
  • Single-projector eliminates asymmetry between eyes
  • No bulb differences (intensity and color temperature)
Ease of set-up
  • Modulator placement is simple and forgiving - just set it in front of the projector
  • No time-consuming alignment
Lower Cost/Maintenance
  • No moving parts
  • Less hardware than two projectors
  • Passive eyewear is inexpensive
Options for Viewing
  • Creates circular or linear polarization (pre-configured)
  • Passive polarized glasses are available in many styles – paper, plastic, wire-frame
Versatility
  • Available in two sizes: Small, for projectors with apertures <2.75 inches (69.85mm), and Large, for projectors with apertures <7.12 inches (180.85mm).
  • Enables a wide range of applications - from theme parks & commercial 3D theaters to scientific & industrial visualization
Flexible Pricing
  • Pricing model reflects application and use
The DepthQ® Polarization Modulator is manufactured by LC-Tec Displays AB in Borlänge, Sweden, a company with extensive experience in developing, manufacturing and bringing to the market novel LCD products based on emerging technologies. The modulator utilizes a unique combination of separate liquid crystal elements bonded together, enabling both high polarization efficiency over visible wavelengths from 400 to 750 nm (predominantly achromatic spectral response) as well as fast transition switching speeds (<0.5ms at room temperature) between polarization states at frequencies such as 120Hz, 144 Hz (maximum 400Hz). Efficient, high-speed switching between the eyes ensures bright, low-crosstalk, flicker-free operation.

The system includes both the liquid-crystal modulator with its mounting and its control unit. A standard sync output from your graphics card or projector is supplied to the control unit, which then conditions the signal to match the modulator’s required input. The optical window is also heat-tolerant and can operate at temperatures up to 75 degrees Celsius.

Lightspeed Design, Inc has been granted the exclusive worldwide rights to market & sell the high speed liquid crystal Polarization Modulator devices manufactured by LC-Tec Displays AB for stereoscopic 3D visualization products. Private label sales agreements are available to qualified Original Equipment Manufactures.

Please contact sales@lightspeeddesign.com.

For more information go to http://www.depthq.com/modulator.html


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About LIGHTSPEED

Lightspeed Design, Inc. has been a cutting edge leader in developing and providing stereoscopic HD-3D projection, video software, film production, 3D filmmaking technologies and custom 3D installations for 17 years. DepthQ® is Lightspeed's technology trademark under which we offer the DepthQ® Projector, DepthQ® Family of HD-3D software and the new DepthQ® Polarization Modulator.

Clients include Intuitive Surgical, US Army, Mercedes, NASA, Walt Disney Imagineering, IMAX, DreamWorks Animation SKG, University of Washington.

Further information at http://www.lightspeeddesign.com or contact Mr. Chris Ward, President at sales@lightspeeddesign.com or +1-425-637-2818.

About LC-TEC DISPLAYS

LC-Tec Displays AB, with headquarters in Borlänge, SWEDEN started operations in 1992 and has extensive experience in manufacturing and developing liquid crystal devices (optical-shutters & custom LCD’s) on an R&D, prototyping and volume manufacturing level. Its 270 square meter modern clean-room facilities houses an STN-LCD manufacturing-line possessing a high degree of automation. This allows for both high volume manufacturing together with good product quality and yield.

DepthQ® is a registered trademark of Lightspeed Design, Inc. All rights reserved.

Press contact:
Chris Ward
Lightspeed Design, Inc.
+1-425-637-2818

Monday, May 17, 2010

LIGHTSPEED DESIGN, INC. PROVIDES NEW HD 3D CONTENT TO BIG BAND® NETWORKS



BELLEVUE, WA-May 17, 2010: Lightspeed Design, Inc. announced that it has inked a deal with Big Band® Networks to provide HD 3D content to this cutting edge digital video networking company. Big Band Networks will use the content to demonstrate their ability to insert 3D advertising into established broadcast streams thereby opening a new avenue to support the ever growing 3D consumer market.

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Monday, May 03, 2010

DIMENSIONAL COMMUNICATIONS AND LIGHTSPEED DESIGN DELIVER WORLDCLASS HD 3D FILM FOR MERCEDES-BENZ' NY AUTO SHOW EXHIBIT



NEW YORK, NY - May 3, 2010: Dimensional Communications, Inc., designer and producer of Mercedes-Benz' New York Auto Show exhibit (April 2010), tapped Lightspeed Design, Inc. to Executive Produce the HD 3D Stereoscopic film for this unique event marketing installation. The striking, fast-paced driving film was captured in 3D at 4K resolution and presented on both a large high-brightness rear-projection screen as well as multiple 3D monitors in a massive 88 x 158 ft open exhibit area, and was viewed using movie theater style polarized glasses.

Filmed on location near Santa Barbara, CA at the Sandpiper Golf Course, Bacara Resort and Cojo-Jalama Ranch, the 6 minute film features live 3D running footage of the Mercedes SLS AMG, E-Class Cabriolet and S400 Hybrid as well as pro golf played on a breathtaking oceanside course. The footage was shot on dual RED ONE™ cameras incorporated into Lightspeed's DepthQ® Stereoscopic rig, while the all-digital shoot utilized DepthQ®Capture™ Software, which provides real time monitoring, recording and playback of the stereoscopic imagery. Post production and editing at Lightspeed Design's studio added custom CGI, special effects, and incorporated Mercedes archival media.

Chris Ward, President of Lightspeed Design, adds “Our production pipeline benefits from advanced filmmaking technologies that we've developed and honed over the past 17 years producing stereo 3D content. DepthQ® Stereoscopic is actually a mature, live-action 3D filmmaking process that maximizes creativity, efficiency and accuracy from acquisition through post. Combined with our knowledge and experience in 3D film-making, it allows us to produce comfortable, visually impactful, GREAT 3D cost-effectively."

The HD 3D film was displayed on a 16 foot wide by 9 foot tall rear-projection screen using two 30,000 lumen Christie Digital projectors, as well as on 4 passive horizontally interleaved 3D LCD monitors distributed throughout the exhibit space. Custom-branded Mercedes-Benz plastic circular polarized glasses gave guests a first-class 3D experience on both the large projection and the 3D monitors.

“This is our second major promotional project for Dimensional Communications and Mercedes. Dimensional does a great job of intelligently incorporating unique and advanced multimedia systems into their exhibit designs. They also produce artistic and beautiful booths with great attention to detail, and we are very pleased to be able to support their direction and concepts.”

Robert Sneed, Partner and Vice President of Multimedia Technologies at Dimensional Communications, adds “With the worldwide success of Avatar I knew the time was right to produce the first large venue s3D film for tradeshow use and I knew Mercedes-Benz would be the perfect client to approach. The results were astounding and the film became the star of the Mercedes-Benz exhibit. Because of its success it will be presented at many more Mercedes-Benz events this year.”

For Mercedes 3D Photos: Production, Stills, Viewers, and Exhibit:
http://bit.ly/9YqTeA

For Mercedes 3D - Behind the Scenes Video:

http://bit.ly/c2EbEb

About LIGHTSPEED DESIGN, INC.

Lightspeed Design, Inc. has been a leader in developing and providing stereoscopic HD-3D projection, video software, film production, filmmaking technologies and custom 3D installations for seventeen years. DepthQ® is Lightspeed's technology trademark under which we offer the DepthQ® Projector, DepthQ® Family of HD-3D software and the new Polarization Modulator.

Lightspeed Design, Inc. 1611 116th Ave NE Suite 112 Bellevue, WA 98004
Telephone +1-425-637-2818
www.lightspeeddesign.com

About DIMENSIONAL COMMUNICATIONS, INC.

Dimensional Communications, Inc. designs and builds integrated communication structures for trade shows, interiors, specialty retail spaces and museums. Dimensional Communications is in the business of creating high-impact experiences that break through the clutter of everything competing for your visitor’s attention. Please visit www.dimcom.com to learn more.

Dimensional Communications Inc. 173 Ludlow Avenue Northvale, New Jersey
07647-2305 USA Telephone: 201-767-1500 Press contact: Robert Sneed, Dimensional Communications Inc. +1-201-767-1500

DepthQ® and DepthQ®Capture™ are trademarks of Lightspeed Design, Inc. All rights reserved.

Press Contact:
Chris Ward
Lightspeed Design, Inc.
+1-425-637-2818

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