BELLEVUE, WA-May 17, 2010: Lightspeed Design, Inc. announced that it has inked a deal with Big Band® Networks to provide HD 3D content to this cutting edge digital video networking company. Big Band Networks will use the content to demonstrate their ability to insert 3D advertising into established broadcast streams thereby opening a new avenue to support the ever growing 3D consumer market.
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NEW YORK, NY - May 3, 2010: Dimensional Communications, Inc., designer and producer of Mercedes-Benz' New York Auto Show exhibit (April 2010), tapped Lightspeed Design, Inc. to Executive Produce the HD 3D Stereoscopic film for this unique event marketing installation. The striking, fast-paced driving film was captured in 3D at 4K resolution and presented on both a large high-brightness rear-projection screen as well as multiple 3D monitors in a massive 88 x 158 ft open exhibit area, and was viewed using movie theater style polarized glasses.
Filmed on location near Santa Barbara, CA at the Sandpiper Golf Course, Bacara Resort and Cojo-Jalama Ranch, the 6 minute film features live 3D running footage of the Mercedes SLS AMG, E-Class Cabriolet and S400 Hybrid as well as pro golf played on a breathtaking oceanside course. The footage was shot on dual RED ONE™ cameras incorporated into Lightspeed's DepthQ® Stereoscopic rig, while the all-digital shoot utilized DepthQ®Capture™ Software, which provides real time monitoring, recording and playback of the stereoscopic imagery. Post production and editing at Lightspeed Design's studio added custom CGI, special effects, and incorporated Mercedes archival media.
Chris Ward, President of Lightspeed Design, adds “Our production pipeline benefits from advanced filmmaking technologies that we've developed and honed over the past 17 years producing stereo 3D content. DepthQ® Stereoscopic is actually a mature, live-action 3D filmmaking process that maximizes creativity, efficiency and accuracy from acquisition through post. Combined with our knowledge and experience in 3D film-making, it allows us to produce comfortable, visually impactful, GREAT 3D cost-effectively."
The HD 3D film was displayed on a 16 foot wide by 9 foot tall rear-projection screen using two 30,000 lumen Christie Digital projectors, as well as on 4 passive horizontally interleaved 3D LCD monitors distributed throughout the exhibit space. Custom-branded Mercedes-Benz plastic circular polarized glasses gave guests a first-class 3D experience on both the large projection and the 3D monitors.
“This is our second major promotional project for Dimensional Communications and Mercedes. Dimensional does a great job of intelligently incorporating unique and advanced multimedia systems into their exhibit designs. They also produce artistic and beautiful booths with great attention to detail, and we are very pleased to be able to support their direction and concepts.”
Robert Sneed, Partner and Vice President of Multimedia Technologies at Dimensional Communications, adds “With the worldwide success of Avatar I knew the time was right to produce the first large venue s3D film for tradeshow use and I knew Mercedes-Benz would be the perfect client to approach. The results were astounding and the film became the star of the Mercedes-Benz exhibit. Because of its success it will be presented at many more Mercedes-Benz events this year.”
For Mercedes 3D Photos: Production, Stills, Viewers, and Exhibit: http://bit.ly/9YqTeA
Lightspeed Design, Inc. has been a leader in developing and providing stereoscopic HD-3D projection, video software, film production, filmmaking technologies and custom 3D installations for seventeen years. DepthQ® is Lightspeed's technology trademark under which we offer the DepthQ® Projector, DepthQ® Family of HD-3D software and the new Polarization Modulator.
Lightspeed Design, Inc. 1611 116th Ave NE Suite 112 Bellevue, WA 98004 Telephone +1-425-637-2818 www.lightspeeddesign.com
About DIMENSIONAL COMMUNICATIONS, INC.
Dimensional Communications, Inc. designs and builds integrated communication structures for trade shows, interiors, specialty retail spaces and museums. Dimensional Communications is in the business of creating high-impact experiences that break through the clutter of everything competing for your visitor’s attention. Please visit www.dimcom.com to learn more.
Dimensional Communications Inc. 173 Ludlow Avenue Northvale, New Jersey 07647-2305 USA Telephone: 201-767-1500 Press contact: Robert Sneed, Dimensional Communications Inc. +1-201-767-1500
DepthQ® and DepthQ®Capture™ are trademarks of Lightspeed Design, Inc. All rights reserved.
Press Contact: Chris Ward Lightspeed Design, Inc. +1-425-637-2818
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Come see Lightspeed Design's latest HD 3D film in the Mercedes-Benz exhibit at the New York Auto Show, Javits Center, April 2-11. Actual guest responses:
"OMG, that's just TOO COOL!" "I can't believe it...it came out into my face!" "Outrageous, totally outrageous! Love it!"
"Annie Goes Boating", a 3D film by Noel Paul shot in DepthQ® Stereoscopic, opened to rave reviews March 15th at the SXSW Film Festival in Austin, Texas. Listen to the interview with Noel Paul by Jonathan Poritsky and read his blog post on The Candler Blog Candlercast #15: Talking Indie 3D with Noel Paul. Click "Read More>>" for an excerpt from Jonathan's Blog Post:
As Hollywood enjoys this latest wave of 3D filmmaking, I have long hoped that their innovations would eventually trickle down to benefit the independent filmmaking community. Noel Paul’s short film, Annie Goes Boating, which just had its world premiere here at SXSW, may be the film that proves indie directors are dying to get their hands on the technology. Gone are the flaming projectiles and the prickly protrusions that are commonly found in big budget 3D films. Instead, Noel gives us a gorgeous look at a day in the park.
I sat down with Noel to discuss how he was able to make this film on an indie budget. Once he realized he had access to two Red Digital Cinema cameras, the filmmaker went to work with his creative team to try to hack together a workable 3D rig. However, it wasn’t until he got in contact with Lightspeed Design, whose DepthQ technology is used in a number of 3D applications, that the pieces really began to come together. The result is a 10 minute short that is absolutely gorgeous.
End of excerpt.
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"Annie Goes Boating", an HD 3D film shot in DepthQ® Stereoscopic on RED cameras, is premiering at the 2010 SXSW Film Festival in Austin, TX next month. It screens on March 15th and 17th. In addition, Noel Paul, the film's director, will be speaking in a panel discussion about low budget DIY 3D filmmaking on March 16th.
For more info about the film, go to Noel's REDUSER Thread.
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Lightspeed Design, Inc. chose Service Vision USA's Scorpio Carbon Fiber Crane and Remote Stabilized Head for their latest production shot in DepthQ® Stereoscopic HD 3D. Both the crane and the remote stabilized head assembled quickly, easily accommodated the DepthQ® Stereoscopic rig and proved to be quite versatile. The Service Vision techs were extremely knowledgeable about the equipment, completely on the ball and a pleasure to work with.
"We got everything we hoped to from this shoot and look forward to using Service Vision and Scorpio systems again." said Chris Ward, Executive Producer and President of Lightspeed Design.
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BELLEVUE, WA – February 4, 2010: Lightspeed Design, Inc. congratulates N4D on its successful launch for CBS Outdoor of the first outdoor HD 3D advertising campaign in New York's Grand Central station for VISA and the 2010 Winter Olympics. N4D chose Christie's Mirage HD6 projector paired with Lightspeed's DepthQ® Polarization Modulator to create the HD 3D display for this breakthrough 3D application.
For more information, see the following press releases:
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